Surging Ahead: Škoda Auto Outlines Framework To Strengthen India Growth Plan

2025 to become the ‘Biggest Year’ for Škoda Auto India

• Building a strong, future-ready brand and getting closer to customers  
• Enhancing customer centricity with a complete product portfolio
• Increasing accessibility with rapid network expansion
• Actioning new initiatives to ensure an unmatched ownership experience

Mumbai, June 12, 2025 – The year 2025 marks an important milestone for Škoda Auto worldwide, celebrating 130 years of rich history and 25 exciting years in India. Building on the strategy of getting closer to customers, Škoda Auto India has outlined a slew of key brand, product, network, and customer-centric initiatives to drive momentum in the Indian market.

Speaking at the occasion, Ashish Gupta, Brand Director, Škoda Auto India, said, “India is the most important growth market for Škoda Auto outside Europe. We are focused on building a strong, future-ready brand with strength of purpose, clarity of vision, and agility of execution. Our product offensive strategy is in tune with evolving consumer needs and aspirations, fuelling our journey of progress. We are getting closer to customers, strategically expanding our network, and reinforcing our legacy of quality, safety, and value. With the wheels in motion across all our business imperatives, 2025 will be the year where we significantly strengthen the brand and surge ahead in India.”

Product Offensive

Škoda Auto India’s product offensive strategy includes an ‘SUV for Everyone’ and enhancing its sedan heritage. With the Kylaq, Kushaq, and Kodiaq catering to every SUV aspiration and price point, Škoda Auto India will also build its sedan legacy driven by the Slavia and a soon-to-be-launched ‘global icon’. 

Expanding to newer markets

Škoda Auto India continues with its vision of expanding to tier II and tier III markets. From over 165 cities today, the brand targets being present in over 200 cities this year. The company has already grown from 120 customer touchpoints in 2021 to over 290 today, with an aim for 350 touchpoints by the end of 2025.

Exploring new business avenues 

Škoda Auto India has a clear intent to further strengthen business complementors like its certified pre-owned business to power its growth. While it already caters to government agencies and other fleets, the brand will focus on renewed actions at garnering further growth from these avenues, while enhancing corporate and rural channels.

Enhance customer experience

Together with expanding the quantity of customer touchpoints, Škoda Auto India is also focusing on the quality of the purchase and ownership experience by increasing loyalty and building trust. With Škoda Supercare as standard across all its cars, the brand now ensures customers pay for their routine service only at the end of their second year of ownership or after completing 30,000kms (whichever earlier). There are also warranty packages and other service offerings, ensuring complete peace of mind while owning a Škoda car.

Further Information

Škoda Auto

• is successfully steering through the new decade with the Next Level Škoda Strategy
• aims to become one of the top three best-selling brands in Europe by the end of the decade by offering its customers the best of both worlds through a range of attractive BEV, hybrid & ICE products
• effectively exploits the potential in important growth markets such as India, Vietnam and the ASEAN region
• currently offers customers 12 passenger car model ranges: Fabia, Scala, Octavia, Superb, Kamiq, Karoq, Kodiaq, Elroq, Enyaq, Slavia, Kylaq and Kushaq
• delivered more than 926,000 vehicles to customers worldwide in 2024
• has been part of the Volkswagen Group, one of the world’s most successful car manufacturers, for more than 30 years
• is part of Brand Group CORE, an organisational merger of the Volkswagen Group’s volume brands, with the aim of achieving joint growth and significantly increasing the overall efficiency of all five volume brands
• independently develops and produces components such as MEB battery systems, engines and transmissions for other Volkswagen Group brands
• operates three production plants in the Czech Republic; has production capacities in China, Slovakia and India, mostly through group partnerships, as well as in Vietnam and Ukraine in cooperation with a local partner
• employs around 40,000 people worldwide and is active in almost 100 markets

Škoda Auto India 

• fascinating customers in India since 2001
• offers 4 models in India – Kylaq, Slavia, Kushaq, and Kodiaq
• over 315 customer touchpoints in more than 179 cities across the country 

Škoda Auto India website – www.skoda-auto.co.in

Media Images