Škoda Auto India Launches New Campaign ‘Škoda Superstars’

Celebrating a 130-year journey and inviting customers to share stories of dreams that dared and journeys that conquered

Mumbai, 28 April 2025 – As Škoda Auto celebrates 130 years of automotive legacy globally and marks 25 years in India, the brand has launched a powerful new campaign titled ‘Škoda Superstars’. At the heart of this initiative is a celebration of passion, persistence, and people, those who dare to dream and work relentlessly to achieve it. The campaign is anchored by Škoda Auto India’s first-ever ‘Brand Superstar’, Ranveer Singh, along with iconic cars of the brand through the ages. The film draws parallels between the resilience of Škoda’s iconic founders, Laurin and Klement and modern-day heroes from all walks of life, leaving viewers with a compelling call to action: celebrate your journey.

Petr Janeba, Brand Director, Škoda Auto India shares, “The ‘Škoda Superstars’ campaign is not just a tribute, it’s a movement. It’s our way of honouring the spirit of determination and drive that has defined Škoda Auto since 1895 and continues to thrive in the people around us today. As we celebrate 130 years globally and 25 years in India, we want to go beyond just showcasing our cars. We want to celebrate the human stories that mirror our own journey, from vision and grit to achievement. Through this campaign, we’re inviting every individual to share their personal triumphs and become a part of the Škoda legacy. Because in the end, it’s not just about where you come from, but how far your passion and work ethic can take you.”

A once-in-a-lifetime experience in Prague

As part of the campaign, Škoda Auto India invites fans to participate in a unique contest by sharing their stories of dreams turned into achievements. By uploading a personal photo that reflects their journey, users can generate a special double-exposure image featuring themselves and a Škoda car, symbolizing how their personal milestones intersect with the brand’s enduring legacy.

Entries shared on social media using the campaign hashtag and tagging @SkodaIndia and @FansOfSkoda will be shortlisted, of which 25 winners will be eligible to win an unforgettable Škoda Auto experience to Prague.

Link to the website: https://skodasuperstars.com/ 

Link to the Škoda Superstars official film:

Further Information

Škoda Auto

• is successfully steering through the new decade with the Next Level Škoda Strategy
• aims to become one of the top three best-selling brands in Europe by the end of the decade by offering its customers the best of both worlds through a range of attractive BEV, hybrid & ICE products
• effectively exploits the potential in important growth markets such as India, Vietnam and the ASEAN region
• currently offers customers 12 passenger car model ranges: Fabia, Scala, Octavia, Superb, Kamiq, Karoq, Kodiaq, Elroq, Enyaq, Slavia, Kylaq and Kushaq
• delivered more than 926,000 vehicles to customers worldwide in 2024
• has been part of the Volkswagen Group, one of the world’s most successful car manufacturers, for more than 30 years
• is part of Brand Group CORE, an organisational merger of the Volkswagen Group’s volume brands, with the aim of achieving joint growth and significantly increasing the overall efficiency of all five volume brands
• independently develops and produces components such as MEB battery systems, engines and transmissions for other Volkswagen Group brands
• operates three production plants in the Czech Republic; has production capacities in China, Slovakia and India, mostly through group partnerships, as well as in Vietnam and Ukraine in cooperation with a local partner
• employs around 40,000 people worldwide and is active in almost 100 markets

Škoda Auto India 

• fascinating customers in India since 2001
• offers 4 models in India – Kylaq, Slavia, Kushaq, and Kodiaq
• over 315 customer touchpoints in more than 179 cities across the country 

Škoda Auto India website – www.skoda-auto.co.in

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