The Urus SE completed Lamborghini’s highest-altitude driving experience ever held globally, demonstrating its extraordinary capability across the breathtaking landscapes of Ladakh
Sant’Agata Bolognese/ India, 5 August 2026 – Automobili Lamborghini has successfully concluded the inaugural edition of Esperienza Terra India, a six-day expedition through the spectacular landscapes of Ladakh that became the brand’s highest-altitude driving experience ever held globally. Bringing together 18 customers and prospective customers from across India, the exclusive programme showcased the exceptional versatility, performance and driving dynamics of the Lamborghini Urus SE across one of the world’s most demanding driving environments.
Traversing roads rising above 5,300 metres, participants experienced towering Himalayan passes, pristine alpine lakes and rugged mountain terrain unlike any previously explored by Lamborghini. From sweeping highways to gravel tracks and high-altitude mountain roads, the Urus SE delivered exceptional confidence, performance and driving exhilaration, reinforcing its position as the benchmark in the Super SUV segment.
The inaugural edition of Esperienza Terra India also coincides with Automobili Lamborghini 63rd anniversary. Since 1963, Lamborghini has continuously challenged convention, pushing the boundaries of performance, innovation and design. That pioneering spirit continues today through extraordinary experiences that connect customers with some of the world’s most spectacular driving destinations.
“Esperienza Terra is one of Lamborghini’s most distinctive experiential programmes, combining exceptional automobiles with extraordinary destinations to create unforgettable journeys for our customers,” said Francesco Scardaoni, Region Director of Automobili Lamborghini Asia Pacific. “The inaugural edition in India marks an important milestone for the region and reflects the continued growth and maturity of the Indian market. Hosting our highest-altitude driving experience ever in Ladakh perfectly embodies Lamborghini’s spirit of innovation, performance and the pursuit of new frontiers.”
Designed to take Lamborghini customers beyond conventional roads, Esperienza Terra showcases the remarkable breadth of capability of Lamborghini’s Super SUV while immersing participants in some of the world’s most breathtaking landscapes.
” Ladakh provided the perfect setting for the first Esperienza Terra India, allowing our customers to experience the Urus SE in conditions unlike anywhere else in the country,” said Nidhi Kaistha, Head of Lamborghini India. “Beyond demonstrating the vehicle’s outstanding performance across some of the world’s highest motorable roads, the expedition created unforgettable memories through curated hospitality, authentic local experiences and the shared passion that brings the Lamborghini community together.”
Over six carefully curated days, guests explored some of Ladakh’s most iconic routes. Following acclimatisation in Leh, the expedition travelled through Magnetic Hill and the confluence of the Indus and Zanskar rivers before crossing Chang La Pass (5,360 m) en route to the breathtaking Pangong Tso. The journey continued through Loma Bridge and Chumathang before culminating in the legendary ascents of Khardung La (5,359 m), among the world’s highest motorable roads.
Throughout the expedition, the Lamborghini Urus SE demonstrated the advanced technologies that continue to define the Super SUV segment. Seamlessly adapting to rapidly changing terrain, extreme altitude and challenging road conditions, it delivered outstanding stability, precision and confidence while maintaining the comfort, refinement and exhilarating performance expected of a Lamborghini. Its advanced vehicle dynamics allowed guests to fully immerse themselves in one of the world’s most extraordinary driving experiences.
Complementing the drive itself, Esperienza Terra India combined authentic Ladakhi hospitality, curated culinary experiences and meaningful cultural encounters with Lamborghini’s unmistakable Italian DNA, creating lasting memories while strengthening connections within the Lamborghini community.
With the successful conclusion of its inaugural edition, Esperienza Terra India opens a new chapter for Lamborghini’s experiential programmes in the market. By taking customers to one of the world’s most spectacular high-altitude destinations, the expedition reaffirmed Lamborghini’s commitment to delivering extraordinary experiences that go beyond ownership—where performance, exploration and innovation come together to create unforgettable journeys.
Company information
Founded in 1963 in Sant’Agata Bolognese, near Bologna, Automobili Lamborghini is one of the world’s leading names in luxury super sports cars, defining the future of the segment through uncompromising performance, design and emotion. Rooted in a 100% Italian identity and supported by a global community driven by passion, craftsmanship and people, the company combines technological innovation with authentic racing DNA, with motorsport serving as both a strategic laboratory and a core expression of the brand.
From iconic models such as the Miura, Countach, Diablo and Aventador to limited editions including the Sesto Elemento and Fenomeno, Lamborghini has consistently created lasting value through rarity, personalisation and craftsmanship. Today, its fully hybrid line-up is structured around three main model families: Revuelto, the first HPEV with a V12 engine; Urus SE, the first plug-in hybrid Super SUV; and Temerario, the benchmark V8 HPEV in its category. From each family come the most extreme versions, such as Urus SE Performante, an authentic expression of the brand and its most performance-oriented soul.
With over 3,000 employees and a network of 186 dealers in 57 countries, Automobili Lamborghini continues to grow responsibly through long-term vision, innovation and sustainability.
Additional product information
URUS SE
The Urus SE represents a new benchmark in the Super SUV segment, combining Lamborghini’s signature performance with advanced hybrid technology. It is powered by a 4.0-litre twin-turbo V8 engine paired with an electric motor and a 25.9 kWh lithium-ion battery, delivering a total output of 800 CV and 950 Nm of torque.
Additional information and Contacts
Photos and videos: media.lamborghini.com
Information on Automobili Lamborghini: www.lamborghini.com
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