- Audi Merchandise is a bold fusion of performance-inspired design and everyday sophistication
Mumbai, July 17, 2025: Audi, the German luxury car manufacturer, today announced an exclusive partnership with Ajio Luxe, India’s premier destination for curated luxury across fashion, lifestyle, and beyond, to launch the Audi Collection for customers, brand loyalists and enthusiasts. The collection includes over 30 products spanning lifestyle, accessories, premium collectibles, and precision-crafted miniatures.
With prices ranging from ₹3,000 to ₹95,000, the Audi Collection brings the brand’s iconic design language off the road and into everyday life, blending automotive precision with modern style.
Mr. Balbir Singh Dhillon, Head of Audi India, said, “At Audi India, we believe style is an extension of performance. Our collaboration with Ajio Luxe allows customers to bring home Audi’s progressive design ethos in a new form. More than just fashion, the Audi Collection represents a way of life – refined, expressive, and confidently understated. Each piece reflects Audi’s design DNA, shaped by performance, enhanced by craftsmanship, and rooted in progress.”
Mr. Deval Shah, Business Head, Ajio Luxe, said, “At Ajio Luxe, we understand the evolving aspirations of India’s top consumers, who drive the majority of discretionary spending. While luxury was once confined to a handful of cities, we’re building nationwide access through a seamless, digital-first experience. The Audi Collection is a natural extension of our vision to curate like-minded brands and elevate the consciousness for all things luxury.”
The new range features thoughtfully curated accessories across four distinct categories: Business, Active, Audi Sport, and Miniatures. Each line reflects Audi’s commitment to quality, precision, and timeless design – whether it’s through functional bags, stylish sunglasses, sophisticated drinkware, premium watches, or collectible scale models.
Audi Collection | Business
Tailored for everyday elegance, the Business range features refined accessories that combine functional design with understated style – ideal for modern professionals.
Audi Collection | Casual
Designed for relaxed sophistication, the casual range features stylish accessories – like sunglasses, caps, and versatile bags – that add effortless confidence to everyday moments.
Audi Collection | Active
Built for adventure and mobility, this line offers durable, versatile gear and accessories that keep up with dynamic lifestyles.
Audi Collection | Audi Sport
Built for adventure and mobility, this line offers durable, versatile gear and accessories that keep up with dynamic lifestyles.
Audi Collection | Miniatures
Distilling performance and design into collectible form, these precision-crafted miniatures capture the spirit of Audi’s legendary vehicles in intricate detail.
Link to access – Audi Store Online – Buy Audi products online in India. – Ajio
Audi India Press Communications
Audi India
Gaurav Sinha
gaurav.sinha@audi.in
Value360 Communications
Divya Jain
+91 99997 04100
divya@value360india.com
The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segment. The brands Audi, Bentley, Lamborghini, and Ducati produce at 21 locations in 12 countries. Audi and its partners are present in more than 100 markets worldwide.
In 2024, the Audi Group delivered 1.7 million Audi vehicles, 10,643 Bentley vehicles, 10,687 Lamborghini vehicles, and 54,495 Ducati motorcycles to customers. In the 2023 fiscal year, Audi Group achieved a total revenue of €69.9 billion and an operating profit of €6.3 billion. Worldwide, an annual average of more than 87,000 people worked for the Audi Group in 2023, more than 53,000 of them at AUDI AG in Germany. With its attractive brands and numerous new models, the group is systematically pursuing its path toward becoming a provider of sustainable, fully networked premium mobility.
About Ajio Luxe
Ajio Luxe, a multi-brand e-commerce platform from Reliance Brands Limited, is India’s leading one-stop destination for all things luxury. With 800+ global & homegrown brands and 99,000+ options across categories, Ajio Luxe brings the world of premium fashion, lifestyle, and beauty to your fingertips. Thoughtfully designed features like Try & Buy and Assisted Shopping add a personalised layer to the journey – elevating the way luxury is discovered and experienced online.
