New Delhi, 9 October 2023 - Lamborghini Esperienza Giro India, the epitome of luxury and lifestyle experiential driving program, has successfully concluded amidst of the grandeur of Rajasthan. Celebrating the brand’s 60th anniversary, this year theme immersed Lamborghini owners in the regal splendor of Rajasthan, allowing customers to explore the heart of India’s royal heritage in their cherished Lamborghini.
Exclusively tailored for Lamborghini owners, Esperienza Giro India 2023 unfolded as an extraordinary adventure, weaving customers through the resplendent royal palaces, awe-inspiring sand dunes, and driving through the most spectacular places and roads across the mesmerizing Golden City of Rajasthan.
The convoy, comprising over 60 Lamborghini cars, reawakened everyone’s senses with the various curated routes that traversed the heart of India's royal heritage, providing a picturesque backdrop of the Thar Desert. The journey began at the magnificent Jodhpur and culminated at the enchanting Palace in Jaisalmer. Throughout the expedition, participants experienced the thrill of driving, allowing them to savor the authentic Lamborghini driving pleasure.
This year Esperienza Giro India embodied the spirit of Lamborghini, offering its customers an unparalleled opportunity to indulge in the rich tapestry of Rajasthan's cultural heritage while reveling in the unmatched performance and luxury of their Lamborghini. The event underscored Lamborghini's commitment to delivering exceptional experiences that go beyond driving, forging enduring connections between the brand, its owners, and the enchanting world they explore together.
"Esperienza Giro India 2023 was a celebration of Lamborghini's 60 years of excellence, a journey that allowed our cherished customers to experience the opulence and majesty of Rajasthan, which resonates with Lamborghini's own heritage of luxury and performance. We are delighted to have created memories that will last a lifetime and strengthen the bond between Lamborghini and its loyal enthusiasts", said Sharad Agarwal, Head of Lamborghini India.
Lamborghini Esperienza Giro India, was first introduced in 2019 where its first edition of the program saw over 30 cars drove in a convoy all the way from Bengaluru to Coimbatore to Ooty. In its second edition organised in 2021, the brand witnessed an increased participation with over 50 Lamborghini owners travelling from Delhi to NH48, passing through the picturesque city of Chandigarh enroute to Shimla. At this year’s Esperienza Giro, the brand, while celebrating the 60 years of excellence, continued to be at the forefront of innovation and passion, inspiring fans and dreamers across the country with its extraordinary cars and offering unique experiences that only Lamborghini can guarantee.