Volkswagen India commences exclusive previews of its much-awaited SUVW – the Taigun

During the course of the multi-city preview, prospective customers can experience the Volkswagen Taigun firsthand along with the brands’ recently activated 360-degree visualizer. The 360-degree visualizer enables customers to view the features of the Taigun at the comfort of their homes via digitally connected devices like mobile phones, tablets, laptops or desktops. In addition, customers can also seek information on the accessories that will be available on the Taigun. Giving them the opportunity beforehand to understand how well the Taigun can suit their lifestyle requirements. 

Speaking on the occasion, Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “The Taigun is a bold, dynamic and German engineered SUVW that perfectly matches the requirements of an Indian customer. Through the multi-city exclusive preview, we aim to give our customers an opportunity to experience the Volkswagen Taigun along with our new brand design language and digitalized solutions that enhance accessibility and convenience for the customer.”

Volkswagen India has been relentlessly working towards enhancing its value proposition and customer experience. The brand over the last couple of months has been strengthening its network presence along with the implementation of its new brand design and logo across its dealerships in India. The new design language represents the brands’ vibrant, modern, innovative, digitalized and humane outlook. Customers can witness this across 40 dealerships in India currently, while the remaining are under development.

To further enhance customer experience, Volkswagen has invested in the development of digitalized initiatives that increase accessibility towards the brand. Under its Sarvottam 2.0 program, the brand has identified over 40 solutions along the customer journey that would simplify processes, through digitalization and people development, offering an improved customer connect basis evolving preferences. Some of the solutions under the program include - 360-degree visualizer, Test drive scheduler, Service Cam, WhatsApp for business, Paperless documentation, Car Health Report and a lot more. 

All of the above initiatives will further amplify the experience of owning a Volkswagen Taigun. The carline boasts of a charismatic design language with striking exteriors, premium interiors including a digital cockpit, and 40+ inbuilt safety features. The Taigun retains the brands’ core DNA of superior built quality, safety and a fun-to-drive experience. It is powered by Volkswagen globally renowned TSI technology and will be available with two engine options: 1.5L TSI mated to 7-speed DSG and 6-speed manual gearbox and 1.0L TSI engine mated to a 6-speed automatic and manual gearbox. 

Keeping in mind the current COVID-19 guidelines across the eight key cities, Volkswagen India is taking all the necessary precautions for the safety of its customers and employees. Customers interested in attending the exclusive previews, need to register themselves at Volkswagen Taigun Exclusive Preview and select their preferred city and timeslot. Customers are requested to adhere to their preferred timeslot in order to maintain the local guidelines.