Škoda Auto India Launches New Brand Strategy Based On The New Brand Philosophy - ‘Let’s Explore’

  • Releases new 360-degree marketing campaign - “Make every KM count” 
  • Focus is on the Spirit of Exploration and how the brand has been a bold companion in the extraordinary journey for generations
  • Campaign’s ethos measures distance in experiences rather than kilometres
Mumbai, July 20, 2023 - Škoda Auto India announced its new brand philosophy - “Let’s Explore”, with a high impact marketing campaign, “Make every KM count”. This development is part of the company’s larger brand strategy that began in 2022 with the unveiling of the Vision 7S design study and announcement of the new logo. The transformation was to encapsulate the transition into a rapidly changing world and customer aspirations ably captured in the new logo and lettering. 

Speaking on the new campaign, Petr Šolc, Brand Director, Škoda Auto India, said: “The automotive sphere in India and the world is going through a massive transformation. Our brand has always had human touch and customer orientation as an integral part of our DNA. This enables us to understand the ever-evolving needs and meet aspirations of our customers. ‘Make every KM count’ reflects this spirit of our cars and our customers who equate numbers in the odometers not as kilometres, but as clocking of journeys and experiences.”  

Indian customers are passionate about their cars, which form an integral part of their lives. The new marketing campaign encapsulates the ethos of Indian traditions and also the growing aspirations of ‘new India’ - who have great ambitions and love to explore. ‘Make every KM count’ reflects this spirit of Škoda cars and the Škoda family. 

The brand’s new philosophy “Let’s Explore” has been released globally in more than 50 markets. India is a pivotal market for Škoda and this campaign is tailor-made to fit the modern Indian customer mind-set and their evolving ambitions. The customer-centric narrative reflects Škoda customers’ love to explore places, encounter new cultures, and curiosity for adventures. The all-new, 360-degree multimedia campaign with innovations spread across the channels focuses on a contemporary audience that pursues their passion to explore their world. 

At the centre of the campaign is the sentiment which emphasises that kilometres are not a measure of the distance travelled, but is a measure of memories, experiences and opportunities. “Let’s Explore” is built on the spirit that the more we explore, the smarter we become.  

Further Information

Škoda Auto India

Saurabh Dedhia

Product and Brand Communications 
T - +91 22 3313 7046

Ankit Daswani

Associate Director
T - +91 9833559433
Škoda Auto
  • is successfully steering through the new decade with the Next Level - Škoda Strategy 2030 
  • aims to be one of the five best-selling brands in Europe by 2030 with an attractive line-up in the entry-level segments and additional e-models
  • is emerging as the leading European brand in important growth markets such as India or North Africa
  • currently offers its customers twelve passenger-car series: the Fabia, Rapid, Scala, Octavia and Superb as well as the Kamiq, Karoq, Kodiaq, Enyaq iV, Enyaq Coupé iV, Slavia and Kushaq
  • delivered over 731,000 vehicles to customers around the world in 2022
  • has been a member of the Volkswagen Group for 30 years. The Volkswagen Group is one of the most successful vehicle manufacturers in the world
  • independently manufactures and develops not only vehicles but also components such as MEB battery systems, engines and transmissions in association with the Group
  • operates at three sites in the Czech Republic; has additional production capacity in China, Slovakia and India primarily through Group partnerships, as well as in Ukraine with a local partner
  • employs over 40,000 people globally and is active in over 100 markets

Škoda Auto India 
  • fascinating customers in India since 2001
  • offers 3 models in India - Slavia, Kushaq and Kodiaq
  • present in more than 140 cities across the country with over 240 customer touchpoints 
  • recorded triple digit growth of 125% with 53,721 units sold in 2022

Škoda Auto Volkswagen India website -

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